What could a packaging design/prototype/short-run production place be talking about when they say “Something big… is coming… to Northwest Arkansas”? It sounds like some sort of machine running in the background… I wonder…
Well, Apple did it. They changed the world. They have managed to make all phone designers before them look like total morons with strange non-human appendages and alien thought processes. This piece of hardware:
and the accompanying software make sense, which is how they bested their once-peers. They are now in a class of their own in all of humanity’s eyes, not just Mac “fanboys” or Apple zealots.
The only problem I have… Cingular. The price is even OK with me. That’s what I would pay for a decent “smartphone” for work use. I have had Cingular “service” before and I now refer to it as “service” not service. I paid for service, but I got “service”. Those little floatie-comma things, the quotes, they make a big difference. If I can find enough local folks to tell me they are happy with the Cingular of today and they can convince me that it is different than the Cingular of four years ago, I might consider a switch. I have until June before the iPhone comes out, so maybe I can find enough advocates for Cingular by then to switch… because it’s one serious piece of geek sweetness.
At any rate, you have to give one up for the folks at Apple for their precise calculation of what a human beings needs in a telecommunications device.
“Industrial design amounts to the shaping of everyday life.” Raymond Loewy
“Any activity becomes creative when the doer cares about doing it right or better.” John Updike
“Imagination is more important than knowledge.” Albert Einstein
