familyman

Taken from this month’s GDUSA Newsletter and posted here because I can’t find the article on their website.

Don’t Blame Canada

Toronto, Ontario: Universal Studios is market testing an eco-friendly DVD packaging design with the Canadian distribution of Evan Almighty. Instead of the traditional plastic packaging, a slim cardboard sleeve is being used house the DVD for the Genesis-inspired Steve Carrell vehicle. Soy inks, waterless printing and green paper are also part of the project. “This is a Canadian exclusive,” Universal VP for Marketing Richard Bicknell told Sun Media. “This is not happening anywhere else in the world. But, obviously, the Americans are aware and very interested to see how this performs. They’re really excited for us, and they’re rooting for us, and they want to get to a place where they can do this, too.” Bicknell added: “This is something we’re committed to: environmentally friendly packaging.” www.universalstudioscanada.com

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